Connect with new customers, from Baby Boomers to Gen A.

Introduce Vera Bradley to new generations by meeting them in the moments that matter using the channels they prefer.

Modernize your relationship marketing strategy with a partner that understands retail.

Build a worldwide community of Vera Bradley superfans with an integrated messaging and loyalty platform that enables your team to communicate consistently across all channels.

Empower all generations in their unique and remarkable journeys by connecting them to your unique and remarkable products.

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Cross-channel messaging

Go beyond one-size-fits-all marketing campaigns designed for the masses and deliver highly-personalized, engaging campaigns tailored to customer interests. From accelerating acquisition with zero-party data to deepening engagement to building lifetime loyalty, Marigold Engage+ offers the technology, services, and support across the full customer lifecycle.

Together, we can help Vera Bradley drive engagement, deepen brand loyalty, increase revenue streams, and meet your audience in the moments that matter.

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Personalized rewards for every interaction

Brand loyalty is on the rise. A staggering 67% of consumers worldwide believe the loyalty program of their favorite brand is important or critically important — only 7% of consumers think it is not important. With Marigold, Vera Bradley's marketing team can deliver highly personalized loyalty programs that recognize and reward customer behaviors, build lasting relationships, and increase visit frequency and spend.

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Collect marketing opt-ins and preference insights with engaging, interactive experiences

Consumers expect brands to deliver personalized experiences at every turn — but this is a challenge when consumers also call for tightened data and privacy controls. Marigold Grow can help Vera Bradley solve this paradox by empowering marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns.

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Transform your email marketing with innovative ways to engage

We’ll help Vera Bradley amplify engagement, get more clicks, and increase loyalty, by making your emails more interactive, personalized, and timely, so your customers are moved to action at every moment of engagement.