Maximizing Engagement with the Latest Advancements in Personalization

Standing out in a world of overflowing inboxes and fleeting attention spans is easier said than done. Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests.

Brands looking to stand out, grab readers attention and nudge customers along their journey have started to leverage live content blocks within their email campaigns that update when the email is opened, not sent. This means that each subscriber is able to see the offer in real time, and if it expires, a new one is replaced with another offer. 

Download The Ultimate Holiday Email Marketing Checklist to learn:

• How to win customer loyalty through personalized experiences
• How to elevate your emails with videos, carousels, and live countdowns that update when the email is opened, not sent
• How to harness real-time data to create timely and relevant content you know customers will be interested in reading
• How to  implement dynamic and adaptable content within your current email marketing platform