SCORECARD
The Vendor Scorecard for Relationship Marketing Technologies
Whether you’re a first-time buyer or a marketing tech pro looking to take your relationship marketing to the next level, selecting the right messaging, loyalty or engagement technology is no small task. There are hundreds of options in the market today and sorting through review after review and matching it to your specific requirements can be daunting.
The Relationship Marketing Vendor Scorecard helps marketers conduct a side-by-side comparison of relationship marketing technology vendors. Simply download the scorecard spreadsheet and use it to track and score the vendors you are evaluating to figure out which platform will work best for your requirements.
This scorecard helps you analyse:
- Email, including: messaging, campaign automation, content design, personalization, integrations, content management & segmentation, reporting and forms and landing pages
- Loyalty, including: account management, program management, engagement and gamification, messaging, program administration, channel and third-party vendor integrations
- Digital Experiences, including: types of experiences, builder, forms and data collection, privacy and reporting