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The loyalty runway: How leading brands prepare for the holiday season

The holiday season might feel far off, but the most successful brands are already optimizing loyalty strategies to drive performance in Q4.

In this 45-minute webinar, Let’s Talk Loyalty, VF Corp, and Marigold share what it takes to build stronger, more effective programs now before the seasonal rush hits.

Whether you’re refining segmentation, rethinking rewards, or scaling personalization, this session is packed with real-world insights and actionable takeaways.

What you’ll learn:

  • How VF Corp is approaching loyalty planning across global markets
  • The steps marketers are taking now to align teams and strategy for Q4
  • Practical advice for improving loyalty outcomes in the months ahead

Watch the webinar now and get ahead of the holiday season.

Speakers

Svetlana Dimitrova

 

Svetlana Dimitrova
Manager of Loyalty, EMEA, VF Corp

 

 

Roger Williams

 

Roger Williams
Head of Loyalty Center of Excellence, Marigold

 

 

Paula Thomas (1) (1)

 

Paula Thomas
Founder, Let’s Talk Loyalty Podcast & Loyalty TV