SMB Forecast: The 2023 Consumer Trends Index

Consumer attitudes and trends for small and midsize businesses

It has never been more important for marketers for small and midsize businesses to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the businesses they engage with. The breadth of data, combined with advice and supporting content will empower small to midsize business marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

In these protracted times of uncertainty, brands need to be able to cut through the noise to reach consumers — this report is a must for any forward-thinking SMB marketer.

Here are a few things you will learn:

  • Email is not only the highest performing channel, with over half of consumers (52%) converting directly from an email in the last year, but as brands own their database, it delivers the best ROI too. Learn how to deliver highly personalized emails that convert.
  • Brand loyalty is on the rise, with 59% of consumers prepared to pay more to purchase from their preferred brands. Discover how to establish repeat customers, gain a competitive advantage, and boost word-of-mouth advertising with loyalty.
  • Consumers want to receive truly personalized and consistent experiences across touchpoints and channels when. 86% love a consistent UX and 82% love to be treated like an individual. Determine how to collect the behavioral and psychographic customer data to realize this.