RFP Guide: 5 Steps for Selecting the Right Email Marketing Platform for Higher Education

Are you looking for a vendor who understands the needs of higher education? Navigating the sea of “one-size-fits-all” tech solutions can be overwhelming, especially when your institution requires a platform tailored to your specific size, structure, and mission.

Whether you’re drafting a comprehensive RFP or shaping your evaluation criteria, our guide provides the clarity and steps you need to make an informed choice. With insights into best practices, stakeholder alignment, and what to look for in a partner, you’ll be ready to select a platform that helps you deliver personalized, impactful communications that resonate with students, alumni, donors, and beyond.

This guide will help you:

Define the functional, operational, and technical requirements needed to deliver an engaging and successful email marketing strategy 

Learn ways to get all the stakeholders on the same page

Select a relationship marketing vendor that understands the ins and outs of your organization and industry 

Educate yourself on the best practices and use cases for leveraging email marketing technology for your institution, whether it be a college, community college or university.