With the average consumer enrolled in 14+ loyalty programs, and actively participating in only half on an annual basis, loyalty program operators need to ensure that the redemption experience is as rewarding as the reward. 

In a conversation with Aaron Dauphinee of Wise Marketer Group, Head of Marigold’s Loyalty Centre of Excellence (CoE), Roger Williams discusses why leading loyalty brands are benefitting from focusing on key considerations to differentiate their redemption experience. Spoiler: it’s not about points, but more so about providing a redemption experience that reinforces a brand and their loyalty promises.

From defining a scalable redemption strategy to discussing behavior-driven incentives, this conversation goes into detail about why timing, flexibility, and choice matter more to customers than points or perks.