As search and social traffic becomes less reliable, publishers are rethinking how they build long-term relationships with readers. The Rebooting spoke with Metro UK and Marigold to discuss how Metro uses personalization to increase engagement and drive email conversion.
This on-demand webinar shows how Metro UK launched high-performing, personalized newsletter products, including a horoscope email with a 45 percent open rate, and scaled segmentation across its audience. Watch to learn how it uses dynamic content, preference-based onboarding, and zero-party data to improve performance and grow reader loyalty.
Hear how a major publisher is tackling post-platform distribution challenges and why interest-based personalization is proving more effective than chasing algorithms.
