Your loyalty program gives you the unique opportunity to directly reward your members for interacting with your brand; however, not all loyalty programs effectively engage and reward their members. All too often, loyalty programs miss key moments to connect with their members.

You should be consistently proving to your customers that engaging with your brand is valuable at every touch. To action this goal, you must first discover what drives your customers’ motivation and understand what they find most gratifying. 

We’re breaking down the psychological decisioning that influences human behavior, so you can develop a science-informed loyalty strategy that successfully incentivizes and motivates customer engagement.

In this quick read, we’ll explore:

• The discerning factors that choose which behavior your customers will action on, and how to control these factors
• What incentivizes your customers to complete a goal
• How to motivate the brain to repeat desired behaviors