Path to Loyalty: 4 Steps to Stay Ahead of the Game

According to the Harvard Business Review, loyalty programs can accelerate customer profitability only if they are part of a larger loyalty strategy. Committing this oversight is partly why three-quarters of loyalty programs fail in their first two years.

Watch this on-demand webinar featuring Roger Williams, Head of Loyalty at Marigold, and Lisa Hake, VP of Marketing and Communications at Great Clips as they explore a different approach, where successful brands take a protracted strategic path to launching a loyalty program. You'll walk away with four actionable steps to help plan your go-to-market strategy for loyalty -- and once you have completed these steps, you’ll be able to launch and develop a winning loyalty strategy and a sustainable and profitable loyalty program.

After watching this on-demand webinar you will be able to:

Understand loyalty’s dirty little secret

Unleash the power of zero-party data

Master long-term customer migration

Build the foundation for irrational engagement