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How Palm Beach Tan Streamlined Their UX
Palm Beach Tan is the largest indoor tanning provider in the United States, operating more than 550 locations in 38 states.
But prior to enlisting the help of Marigold, Palm Beach Tan was stuck with a legacy, enterprise-level email service provider (ESP) plagued by platform and support issues.
They needed a way to better segment and target customers, and ultimately improve their journey mapping.
Marigold’s role? Help PBT restructure their data, integrate APIs, and automate customer journeys.
The results? A whopping 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged consumers.
Download the Palm Beach Tan Case Study for full insight into their strategy.
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.