It has never been more important for marketers in non-profit organizations to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the non-profit organizations they engage with. The breadth of data, combined with advice and supporting content will empower non-profit marketers to deliver relationship marketing strategies that foster long-lasting connections with its audience. 

In these protracted times of uncertainty, it is imperative non-profit organizations are able to effectively connect with their audience — this report is a must for any forward-thinking non-profit marketer.