What Consumers Expect From Your Relationship Marketing Strategy

Consumers are demanding that their favorite brands deliver better experiences beyond having great products and services. Knowing exactly what attracts new customers, keeps them engaged and what they expect you to provide in order to retain their loyalty is key to developing long terms relationships. In this on-demand session, learn stats from the 2023 Consumer Trends Index and how this data can inform your relationship marketing strategy. This year's data will help you refine your acquisition, engagement, personalization and retention efforts.