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Winning over the fickle customer:

Marigold CMO Ashley Deibert on 2025 Consumer Trends

Let’s Talk Loyalty & Loyalty TV

In this exclusive episode of Let’s Talk Loyalty & Loyalty TV, Ashley Deibert, Chief Marketing Officer at Marigold, joins host Bill Hanifin from The Wise Marketer to break down the latest insights from the 2025 Consumer Trends Index. 

They explore how economic shifts, changing consumer expectations, and the demand for personalized experiences have redefined loyalty and engagement.

For brand leaders, marketers, and loyalty experts alike, this conversation delivers exclusive consumer insights from our CMO’s perspective, helping you understand what matters most for brands in 2025.

Chapters:

00:00 - Welcome and introduction
01:31 - Meet Ashley Deibert, Marigold’s CMO
06:56 - Ashley’s Mission as Marigold’s CMO
10:13 - Marigold’s promise: Deliver relevant experiences 
11:10 - 2025 Consumer Trends Index: what you need to know
12:40 - Economic pressures and changing consumer behavior
13:40 - Competing on value, not just price
20:48 - Channel preferences: Email still reigns
28:43 - Personalization: The expectation, not the exception 
31:57 - Personalization, data, and the value exchange
37:53 - The power of loyalty and community
44:21 - Final takeaways: Building loyalty that lasts

Speakers

Bill-Hanifin

 

Bill Hanifin
CLMP™, CEO & Managing Editor, Wise Marketer

Bill Hanifin, CLMP™, brings over 25 years of experience in Loyalty Marketing, driven by a fervent dedication to unraveling the mysteries of the consumer path to purchase. He serves as the Chief Executive Officer of the Wise Marketer Group, where he is a Partner and Editor-in-Chief for The Wise Marketer™, a trusted media brand for over two decades, providing unparalleled news, information, and insights for the loyalty industry worldwide.

 

Ashley-Deibert

 

Ashley Deibert
Chief Marketing Officer, Marigold

Ashley Deibert is a seasoned marketing executive with extensive experience in the technology sector, who leads marketing for Marigold as the Chief Marketing Officer, overseeing global go-to-market strategy, enhancing brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan. 

 

 

Related Resources

CTI-newsletter


2025 Consumer Trends Index Report

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2025 Consumer Trends Index Global Infographic

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2025 UK consumer trends at a glance