KFC Focuses on Fun and Fandom to Drive Frequency
Want to learn how KFC created and launched one of the most successful restaurant loyalty programs in the quick-service restaurant (QSR) industry?
In our latest collaboration with Paula Thomas from Let’s Talk Loyalty, Marigold got a chance to have an insightful conversation with Paul Tuscano, KFC’s Chief Digital Officer.
Watch this on-demand interview, to discover:
How KFC surpassed 1 million members shortly after the launch of their first loyalty program.
Strategies for encouraging frequent visits and redemption with rewards and gamification.
The partnership between Marigold & KFC which not only created their loyalty program, but the methodology and psychology behind it.
Ready to dive into KFC’s journey of transforming their customer loyalty program and see how you can apply these learnings to your own program?
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.