Relationship Marketer’s Guide to Human Behavior
How to leverage social psychology, behavioral economics, and decision biases in marketing 

Marketing doesn’t have to be a guessing game of what will or won’t work. In fact, there are a few key psychological principles that drive consumer decisions. By understanding these principles, you can make more strategic marketing decisions that will help improve your campaign conversions.

Download the Relationship Marketer’s Guide to Human Behavior to learn:

• 4 key psychological triggers, and how to leverage them
• How to build marketing campaigns that nudge your audience in a specific direction
• And more on best practices, copywriting and ethical considerations