How Halfords Increased CTR & Bookings

Successfully localizing your content can reap huge rewards for your brand. Just ask Halfords – the UK’s leading retailer of automotive and cycling products. 

A key challenge Halfords had was an uneven distribution of bookings at their Autocenters. They needed a way to divert customers to different, less busy garages to reduce wait times for customers and drive more business to quieter locations. 

The solution? A potent combination of personalized messaging and dynamic, location-based content and offers. 

The results? A massive 50% increase in click-throughs and 57% increase in incremental bookings. 

Download the Halfords Case Study today for insight into their strategy.