Global Media & Publishing Forecast: Consumer Trends Index 2023
Consumer attitudes and trends in the media and publishing
It has never been more important for marketers in media and publishing to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from the media and publishing brands they trust. The breadth of data, combined with advice and supporting content will empower media and publishing marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers.
In a world impacted by news fatigue and an erosion of trust in journalism, the future of the media landscape is decidedly sunny — this report is a must for any forward-thinking media and publishing marketer.