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Gamifying the Shopping Experience

Retailers and brands have utilized gamification in various forms across every sector. Consumers worldwide are showing an increased interest in gamification in their shopping, be it through loyalty programs or sales promotions offered by their favorite brands.

But how can retailers leverage gamification to increase sales whilst offering personalized experiences to their customers and maintaining data privacy? Leveraging Marigold’s expertise and services for relationship marketing, and Inside Retail’s in the retail industry, this report is the definitive guide to gamification and data privacy in retail.

A sneak peek of what's inside:



 How to engage the modern shopper

Balancing personalization and privacy

How to utilize targeted offers