On Demand Webinar: AI and Beyond: The Future of Loyalty in 2025
Predictions and discussion featuring Marigold and guest Forrester Research.
In 2024, AI dominated marketing and business discussions. Moving into 2025, CMOs are shifting focus from AI hype to achieving operational excellence with AI.
Brands will face familiar challenges like economic uncertainty, consumer price sensitivity, and limited resources. Yet, this shift offers opportunities, such as leveraging loyalty programs despite declining brand loyalty, and increased scrutiny of loyalty tech’s role in martech, paving the way for improved customer retention strategies.
This on demand virtual fireside chat features Roger Williams, Director of Loyalty Center of Excellence at Marigold, and guest speaker Emily Collins, VP and Research Director at Forrester.
During this session, we discussed:
- The future for the loyalty market in 2025
- Consumer trends and priorities affecting loyalty marketers
- Where marketers are allocating their budgets, and the motivating forces behind them
Watch now!
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We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.