Financial Services Forecast: Consumer Trends Index 2023
Consumer attitudes and trends in the financial services
It has never been more important for marketers in financial services to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from the financial services institutions they do business with. The breadth of data, combined with advice and supporting content will empower financial services marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers.
In these protracted times of uncertainty, consumers will lean on their trusted financial services providers more than ever — this report is a must for any forward-thinking financial services marketer.