Smartbox Group Boosts Marketing Reach & Loyalty 

with Interactive Experiences

Smartbox Group is one of Europe's leading providers of experience gifts. With a diverse range of nearly 15,000 unique products across various leisure themes, their peak seasons happen to be around specific events. 

Between July and September, there is often a decrease in sales. This is why Smartbox Group wanted to boost engagement and sales outside the usual peak periods, and set the following objectives:

• Create unique, engaging content that could be promoted via multiple channels.
• Increase the volume of the newsletter subscriber audience by incentivising users to sign up.
• Learn more about customer and user behaviour, so that future campaigns can be better targeted and personalised.
• Drive brand loyalty by building positive associations between Smartbox and summer.
  

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