RFP GUIDE

5 Steps for Selecting the Right Email Marketing Platform 

Millions of brands are competing for consumers’ attention today. The brands that consistently stand out communicate with – rather than at – their customers. 

To do this, brands need a robust email marketing platform that can collect zero-party data and leverage that data to personalise their content, generate loyalty, and ultimately, increase their revenue. 

Are you on a mission to find the right email marketing technology that meets the needs of your company? 

Whether you’re a first-time buyer, or you’ve been through the procurement process a time or two, this guide will help you to:

• Define the functional, operational and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy 
• Learn ways to get all the stakeholders on the same page 
  
• Select a relationship marketing vendor that understands the ins and outs of your industry
  
• Access trends in metrics such as Delivery, Opens, Clicks, Click to Opens, Unsubscribes and Bounces
• Educate yourself on the best practices and use cases for leveraging email marketing technology