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Relationship Marketer’s Guide to Human Behaviour
In a world where customer decisions are driven by emotions and subconscious cues, marketing can sometimes feel like a guessing game of what will or won’t work.
Navigating the unpredictability of human decision-making becomes easier when we understand the underlying principles of human behaviour.
With practical insights backed by social psychology and behavioural economics, this guide will equip you with tools to craft powerful, human-centred marketing campaigns.
What You’ll Learn:
How to use 4 key psychological triggers to nudge your audience towards action
Techniques to craft compelling marketing campaigns that increase sales
Ways to design loyalty programmes that tap into human behaviour
The ethical considerations every marketer should keep in mind
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.