Pimkie drives 100,000 visitors to local in-store events with automated multi-channel solution 

French fashion retailer Pimkie wanted to strengthen their local presence through their network of stores in France and offer a more engaging shopping experience to build customer loyalty.

The challenge was to organise two events per year for every store while keeping marketing strategy and brand image centralised and avoiding increased workload for local teams. 

They set out to achieve the following objectives:

• Deliver a memorable customer experience and strengthen brand image through local events
• Affirm commitment to the local area
• Minimise and anticipate impacts of increased workload on local teams
• Provide an automated system to avoid manual effort