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VIDEO PODCAST

Top 10 Tips to Drive Lifelong Customer Relationships & Greater Returns

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Discover the secrets to successful loyalty marketing in 2024 with exclusive insights from Michele Fitzpatrick, a seasoned marketing professional from Marigold’s Strategic Services team, with over 30 years of experience. 

In this podcast episode of Loyalty TV by Let’s Talk Loyalty, Michele shares her top strategies for building strong, lasting relationships with customers. 

Why watch this podcast episode?

  • Transform Your Approach: Learn how to shift from customer experience to human experience, making every interaction more meaningful and personal.
  • Balance Loyalty Tactics: Understand the crucial balance between Big L (brand love) and Little L (transactional loyalty) to keep customers engaged and emotionally connected to your brand.
  • Customer-Centric Strategies: Discover practical techniques to always put your customer first, ensuring your loyalty programs truly resonate with their needs and desires.
  • Financial Viability: Get insights on making your loyalty programs financially viable, ensuring a positive return on investment.