Marigold Engage+

A Buyer’s Guide to Enterprise Loyalty Management: Connecting Strategy, Technology, and Services

In collaboration with Let’s Talk Loyalty, the world's first podcast for loyalty marketing professionals.

The market for loyalty management is anticipated to reach $13.99 billion by 2028, rising at a compound annual growth rate (CAGR) of 10.16% from its estimated value of $8.74 billion in 2023.
Of course, as acquisition costs rise and the market becomes more competitive, brands are investing close to $10 billion in loyalty management since retention generates numerous returns over time, particularly in difficult economic circumstances.

Managing loyalty to win, keep, and grow customer relationships can seem even more difficult in this situation. But the right partner can help enterprise-scale companies to create a seamless and effective loyalty programme that can develop into a sizable and dependable source of revenue. 

We commissioned a true loyalty expert, Let's Talk Loyalty, to create a buyer’s guide that provides consumer-facing enterprise loyalty teams with a useful manual to build the right strategy with the right partner. The guide is complete with checklists and assessment tools to ensure you're on the right track. 

We cover the 3 aspects companies need to focus on when thinking about a loyalty programme: 

  • Strategy: The overall company picture and how loyalty plays into it
  • Technology: The greatest resources and platforms for balancing innovation and functionality 
  • Services: Capability for responsive and flexible execution