Loyalty at KFC: Focusing on Fun and Fans to Drive Frequency
KFC created and launched one of the most successful restaurant loyalty programmes in the quick-service restaurant (QSR) industry.
Want to find out how they did it in order to apply what they learned to your own loyalty programme?
Watch a fascinating discussion with Paul Tuscano, KFC’s Chief Digital Officer, in our latest collaboration with Paula Thomas from Let’s Talk Loyalty.
In this on-demand video, you’ll discover:
How KFC exceeded 1 million members shortly after launching their first loyalty scheme
Effective strategies for encouraging repeat visits and reward redemption through gamification and other incentives
The partnership between Marigold & KFC, which not only brought the loyalty programme to life but also the methodology and psychology behind its success.
Speakers
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Paul Tuscano
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Roger Williams
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Paula Thomas
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.