Hunkemöller increased orders by 61% with the power of Marigold AI

Hunkemöller, a leading European lingerie brand with over 900 stores in 25 countries, noticed that their customers were receiving multiple email campaigns at the same time. This meant that Hunkemöller competed with themselves for attention in their customers’ inboxes.

The fast-growing lingerie brand was in need of a new email strategy to send the right content at the right time to the right person. The objective was quality over quantity.

Marigold and partner agency Clever Strategy were tasked with improving audience targeting and optimising send times in order to reach the following key business goals:

• Reduce marketing content volume while maintaining engagement level
• Improve segmentation and targeting for email subscribers
• Improve conversion rate from marketing campaigns
• Increase online revenue generated by email activities