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How Hearst UK transformed its email marketing strategy and increased engagement

Hearst UK, the powerhouse behind well-known brands like Good Housekeeping and Men’s Health, set out to overhaul their email marketing strategy to better serve their audience and drive higher engagement.

By optimising the convergence of content and commerce, they saw a significant increase in email engagement and revenue - without sacrificing efficiency.

Download the Case Study to learn how Hearst UK achieved:

75-100% Uplift in Email Conversion Rate

2x Marketing Email Click-to-Open Rate

50+ Hours per Month Saved on Newsletter Build 

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Marigold, the Holistic Solution for Relationship Marketing

We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond. 

The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner. 

Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.