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On-Demand Webinar 

Fostering customer loyalty through compliant personalisation

In today's open banking landscape, financial institutions face the challenge of cultivating customer loyalty while ensuring strict compliance with evolving generational preferences and regulatory requirements.

This FStech webinar replay, sponsored by Marigold and featuring Experian, explores how financial institutions can leverage advanced personalisation techniques to recreate traditional banking loyalty within the framework of GDPR and other data protection regulations.

Our industry expert panel answers the following questions in this on-demand video:

How can you ensure GDPR compliance when delivering highly personalised marketing campaigns?

What are the most effective methods for collecting zero-party data in the financial sector?

What metrics should financial marketers focus on to measure the success of personalisation?

What are the potential pitfalls of using AI for personalisation, and how can they be mitigated?
Nicola-Mather

 

Nicola Mather
CRM Director,
Experian

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“The value exchange is really the key element to effectively collect zero party data - and explaining how you’re going to use that data. I also think timing is a really key point and getting that right so that the customer is actually willing to interact with you.”

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Marigold, the Holistic Solution for Relationship Marketing

We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond. 

The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner. 

Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.