2024 European Consumer Trends Index

Listening to consumers is more important than marketing to them. And with a looming European recession, this has never been more crucial. That’s why we surveyed over 7,000 consumers in Europe on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.

ACCESS THE RESEARCH

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Email is still performing

Email is still outperforming banner ads. As brands own their database, it is not only one of the highest converting channels, but is also comfortably the most cost-effective.

Brand loyalty is on the rise

Almost two-thirds of consumers (67%) cite the loyalty programme of their favourite brand as either important or critically important to winning their lasting loyalty.

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Fewer impulsive purchases, more loyalty benefits

As a result, 48% of consumers will do more research to ensure the product meets their needs before buying, and 44% will rely more on loyalty benefits than in previous years.

Get the latest consumer purchasing behaviour data and trends across Europe

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Consumers’ Favourite Brands

When crafting loyalty strategies, what better place to start than by looking to the brands who’ve earned the “favoured” status among their constituents?

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Get your marketing insights

Access our latest report on consumer attitudes, statistics and trends in Europe, and use this data and insights to start building connections with your consumers (rather than just marketing to them)!

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Talk to an expert

Great marketing isn’t just about conversion, but true connection. We’d love to show you how our capabilities can help you deliver on the needs of today’s consumers.

CONTACT OUR TEAM