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ON-DEMAND WEBINAR

Uncovering key trends with the DMA’s 2024 Email Benchmarking Report 

featuring 

Whiteout DMA _DMA logo 2-cropped

Inboxes are more crowded than ever before, so how do you get your email campaigns to stand out? 

Watch our recent webinar in partnership with the DMA (Data & Marketing Association) to find out what email metrics matter in 2024 - backed by the DMA’s latest research published in the 2024 Email Benchmarking Report. 

Why watch the webinar replay? 

  • Get the DMA’s latest research first-hand with Ian Gibbs, Director of Planning and Insight at the DMA, as he presents and contextualises the cutting-edge findings from the DMA’s 2024 Email Benchmarking Report. 
  • Witness an insightful panel discussion with industry experts as they dissect the report’s findings, share their perspectives on emerging trends, and provide actionable takeaways for optimising your email strategies.  
  • Find out what email metrics matter in 2024 as you delve into questions such as ‘How useful are open rates as a metric?’, analyse delivery rates and click-through rates across regions and sectors and uncover email trends.

SPEAKERS

Ian-Gibbs

Ian Gibbs

Director of Planning and Insight, DMA

 

Emma-Cox

Emma Cox

Senior Manager, Head of CRM EMEA, The Walt Disney Company 

 

Susan-Corless

Susan Corless

Client Services Director, TwentyCI

 

simon Jeffs

Simon Jeffs

Principal Marketing Strategist, Marigold

 

PANEL CHAIR

Sharon-Whale

Sharon Whale

Deputy Global Group Chief Executive at OLIVER 

and DMA Awards 2023 Category Chair