Botanic's Switch to Personalised Messaging for Stronger Customer Relationships
Botanic is a top French retailer in the garden center sector. Their goal is to promote healthier, sustainable, and responsible consumption among their customers.
Botanic chose to collaborate with Selligent by Marigold to discover new methods for enhancing the post-purchase customer experience and offering improved personalisation.
The results speak for themselves: they achieved an open rate of 37% with high deliverability, and minimal attrition.
Learn more about how Botanic achieved the following:
Developed personalised post-purchase emails as part of a triggered campaign
Improved relevancy and reduced unsubscribes by segmenting audiences
Tailored email content for clients, exceeding industry standards
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.