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Forrester Report: Predictions 2025 — B2C Marketing
From martech consolidation to the operationalisation of AI, Forrester’s expert insights reveal what CMOs need to know to streamline operations, boost efficiency, and seize emerging opportunities in 2025.
Read the report to learn:
GenAI’s evolution: From efficiency to strategic impact.
Data unification: Breaking silos between loyalty and martech stacks.
AI agents: How they’ll assist (but not replace) your team in 2025.
Privacy laws: Navigating a fractured compliance landscape.
Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.