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2024 State of Loyalty Report

Featuring data from Marigold's 2024 Global Consumer Trends Index

The value of a loyal customer base is massive. 65% of European consumers say they are willing to pay more to buy from brands to which they are loyal. And in the current economic climate, customer loyalty is a major differentiating factor.

Download Marigold’s 2024 State of Loyalty Report to discover:

  • The latest consumer data on brand loyalty
  • Four key action items to drive deeper loyalty
  • Practical methods to optimise the human experience
  • And more!