2024 State of Loyalty Report

Featuring data from Marigold's 2024 Global Consumer Trends Index

The value of a loyal customer base is massive. 65% of European consumers say they are willing to pay more to buy from brands to which they are loyal. And in the current economic climate, customer loyalty is a major differentiating factor.

Download Marigold’s 2024 State of Loyalty Report to discover:

• The latest consumer data on brand loyalty
• Four key action items to drive deeper loyalty
• Practical methods to optimise the human experience
• And more!