2024 Personalisation Trends Report
Featuring data from Marigold's 2024 European Consumer Trends Index
Think of yourself as a new customer. You love personalised messages and you want more of them. But when it comes to a brand you've just met, you don't expect them to know much about you, and if they do... it's a little bit strange!
Modern marketers are constantly balancing the possibilities of hyper-personalisation against potential data privacy concerns and the negative effects of personalising too much - or too early on. The key to a successful personalisation strategy lies in knowing messaging best practices, customer journeys, the modern value exchange and consumer requirements for data privacy.
Download Marigold’s 2024 Personalisation Trends Report to discover:
- The latest European consumer insights and data on personalisation
- How triggered messaging takes your personalisation efforts to the next level
- Smart ways to collect and activate zero-party data
- How to ensure data confidentiality