Email Marketing for Higher Ed: Optimize Your Key Email Journeys

Email marketing is your most cost-effective way of driving enrollment, applications, interest, attendance at events, or whatever gets you to your bottom-line goal. But is your email marketing as effective as it could be?

Read the report to learn:

What subscriber journeys are key for each higher ed organization’s goal

Which email metrics really matter to your college or university – hint: It’s not opens or clicks

Where to begin with optimizing your higher ed organization’s existing email programs

How to identify new opportunities to leverage email and meet your college or university’s larger goals