Email Marketing for Higher Ed: Optimize Your Key Email Journeys

Email marketing is your most cost-effective way of driving  enrollment, applications, interest, attendance at events or whatever gets you to your bottom-line goal. But is your email marketing as effective as it could be?
 
Download this free eBook and learn:

• What subscriber journeys are key for each higher ed organization’s goal
• Which email metrics really matter to your college or university – hint: It’s not opens or clicks
• Where to begin with optimizing your higher ed organization’s existing email programs
• How to identify new opportunities to leverage email and meet your college or university’s larger goals
• And more