Marigold

How Donatos Pizza Increased Sales With a Better Loyalty Program

Founded in 1963, Donatos Pizza is a family-owned pizza franchise with nearly 200 sites across 10 states. 

From the very beginning, Donatos wanted to design a loyalty program that would drive frequency and return visits, and increase the overall spending of its loyalty members. With the support from Cheetah Digital by Marigold, Donatos has transformed its loyalty program into a world-class model of how a loyalty program can increase sales while strengthening the brand’s relationship with its customers.

Donatos Pizza integrates rewards within the entire e-commerce experience while creating a better brand experience for every single customer.

Download the full case study to learn more about how Donatos Pizza leveraged Cheetah Experiences by Marigold to:

  • Reduce reliance on discounts as an acquisition tool
  • Deliver more effective customer service 
  • Collect zero-party data for real-time insights 

See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Cheetah Digital by Marigold.