How Donatos Pizza Increased Sales With a Better Loyalty Program

Founded in 1963, Donatos Pizza is a family-owned pizza franchise with nearly 200 sites across 10 states. 

From the very beginning, Donatos wanted to design a loyalty program that would drive frequency and return visits, and increase the overall spending of its loyalty members. With the support from Marigold, Donatos has transformed its loyalty program into a world-class model of how a loyalty program can increase sales while strengthening the brand’s relationship with its customers.

Donatos Pizza integrates rewards within the entire e-commerce experience while creating a better brand experience for every single customer.

Download the full case study to learn more about how Donatos Pizza leveraged Marigold's capabilities to:

  • Reduce reliance on discounts as an acquisition tool
  • Deliver more effective customer service 
  • Collect zero-party data for real-time insights 

See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Marigold.