Uncovering Key Trends with the DMA’s 2025 Email Benchmarking Report

Curious how your email performance measures up? In this on-demand session, the DMA (Data & Marketing Association) unveils the latest insights from the 2025 Email Benchmarking Report, your go-to guide for email metrics and benchmarks.

Ian Gibbs, Insight and Planning Director at the DMA, walks you through the most important trends in engagement and performance, so you can see where your results stand and where to focus next.

Then, marketing leaders from UNHCR, Beauty Bay, Cotswold Company, and Marigold bring the numbers to life. Hear how they’re turning the data into smarter strategies, stronger campaigns, and more meaningful audience connections.

You’ll walk away with:

• A clearer picture of how consumers are engaging with email today
• Performance benchmarks to help you measure up, by sector
• Practical ways to turn industry insights into action
  

"For the first time in six years, all four of our key metrics are trending upwards: opens, clicks, clicks to opens, and deliverability. If we contextualize that with the other research shown, you can see why. Loyalty has improved, there is an increased preference for owned channels, direct response advertising performance has improved. We see that being played out in the email channel."

Ian Gibbs,

Insight and Planning Director,

DMA

"We’ve seen people donate from an email we sent three years ago. It’s really interconnected to brand awareness because people trust email communication and the inbox gives us a place in the customer’s memory."

Taha Baba,

Digital Marketing Automation Officer,

UNHCR