Two-thirds of UK consumers are willing to pay more for brands they trust. Yet, the UK also leads the world in ‘brand switching,’ proving that trust is hard to earn and easy to lose.

Watch this data-driven discussion on the stat of customer loyalty in 2025 with Marketing Week and Marigold. This replay will reveal key insights from Marigold’s latest Consumer Trends Index, including:

• The channels and offerings most likely to drive purchases, repeat business, and win back lost customers.
• How consumers perceive AI, privacy and the value of personal data.
  
• Where brands should draw the line between helpful personalisation and overstepping.
  

"Trust and loyalty go hand in hand. But it’s not just about price. Convenience, service, and quality matter just as much. Brands that miss this balance risk losing customers fast."

Russell Parsons,

Editor-in-chief,

Marketing Week and the Festival of Marketing