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How Corwin Unleashed the Power of Data to Drive Conversions
Corwin is a global publishing company and the premier provider of professional learning resources for PreK–12 educators.
As the company explored new ways to support its educational partners through online courses and in-person consulting, Corwin quickly discovered that book-selling strategies don’t translate as easily to a service-selling model. Put simply, the company needed a way to be more agile when responding to customer behavior.
So Corwin enlisted the help of Marigold to eliminate manual processes, personalize messages and better operationalize their data.
The results were considerable, including a 32% increase in email open rates and a 50% increase in opportunity-to-sale conversions.
Download the Corwin Case Study for full insight into their strategy.
Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.