Since 1973, Texas Monthly has covered all things Texan with vital reporting and vivid, award-winning longform storytelling across various media platforms including podcasts, print, digital, video, and events.
The Challenge
To promote one of its monthly true crime podcasts, “Stephenville,” which recounts the case of a 20-year-old murder mystery, Texas Monthly needed a centralized platform to drive interest and engagement.
The Solution
With Sailthru by Marigold, Texas Monthly executed a multichannel campaign.
Promotion in true crime hub and newsletter to 36k+ readers In-print cover story feature 360-marketing across banner/display ads, paid media, social and onsite roadblocks
The Results
Not only did Texas Monthly drive increased engagement and subscribers, but the podcast proved a massive hit, ranking 10 in the true crime category with more than 1.87 million downloads.
27% increase in newsletter subscriber list 100k new subscribers 175k page views 20 minutes average time-on-site
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