The Relationship Marketer’s Guide for Back-to-School

To win the business of today's digitally savvy consumer, rather than leave everything to the last minute, marketers need to implement relationship marketing strategies that put the customer at the heart of everything this back-to-school selling season.

Whether it's gathering the preference data required to deliver more personalized experiences, connecting with the right message on the right channel, or loyalty rewards that surprise and delight, The Relationship Marketer’s Guide for Back-to-School has you covered.

Now is the opportune time to implement relationship marketing strategies to build more meaningful connections with consumers from acquisition through to loyalty.

In the guide you'll learn:

• The latest consumer trends in back-to-school shopping
• How to implement relationship marketing strategies
• Examples from leading brands on engaging consumers and increasing revenue
• Your exclusive brand marketer’s checklist for back-to-school 2024