Email Marketing: Increase Your Revenue and/or Conversions with A/B Split Testing

Are your email marketing initiatives as effective as they could be? Probably not.

In this on-demand webinar, industry expert Jeanne Jennings shares her proven methodology for effective A/B split testing to boost the bottom-line performance of your program.

Watch this on-demand webinar to learn:

• How to test, even if your sends are relatively small (fewer than 40,000 contacts)
• Where to get inspiration for performance tests and how to turn that into an effective hypothesis
• Why it’s important to structure a test to get clean results and how to use sample size, statistical significance and other tools to get there
• Which metrics make the best key performance indicators for tests – hint: It’s not opens or clicks
• And more!