A/B Split Testing for Email Marketing:Your Guide to Boosting Bottom-line Performance
Strategic A/B split testing is the only way to boost the performance of your email marketing program on an ongoing basis.
The bad news: this means doing more than random subject line tests. The good news: we have a resource with everything you need to know to start testing strategically,
Download this free eBook and learn:
- Which types of tests will deliver a high return now, and continue to boost your performance in the future
- Why a strong hypothesis is critical to strategic testing – and how to develop one
- How to analyze your test results to declare a winner – and get learnings that lead you to future tests
- And more!