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Marigold's 2024 Global Consumer Trends Index

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. 

This year’s report includes more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition. 

Download Marigold’s 2024 Global Consumer Trends Index, and discover:

  • Which factors consumers deem more important than price when making a purchase decision
  • How to leverage your messaging to drive both engagement and loyalty
  • Which types of brand interactions consumers consider to be creepy, and which they consider to be cool 
  • The factors that make a consumer more likely to complete a survey
  • & more!