How Halfords used localised content to drive a 57% increase in bookings

with Marigold Liveclicker

Halfords is the UK’s leading retailer for automotive and cycling products, as well as the leading operator in MOT, tyres, car servicing, and car repairs, pleasing more than 750,000 customers every year.

Halfords’ CRM team was tasked with attracting customers to Halfords Autocentres with excess capacity.

They also wanted to maximise campaign click-through rates while minimising unsubscribe rates. 

Access the case study to find out how Halfords used localised content to reach these objectives and drive a 57% increase in bookings across underutilised garages.